Ahhh, Seattle. Since moving here from the East Coast, we have come to appreciate and even love the eccentricities of our adopted hometown. It takes all kinds to fill a city this large and diverse, and we do indeed have all kinds here.
For example, there’s the guy who tapes advertising slogans to homeless people:
“So much traffic goes by these sign holders, I thought, ‘Wouldn’t it be cool if they could advertise themselves and me at the same time?’ ” he said.
A 22-year-old economics major who tore through the University of Washington in three years, Rogovy packed his knapsack with cash, a few peanut butter and jelly sandwiches and three professionally printed posters advertising his venture, PokerFaceBook.com. Then he hit the streets.
The idea was simple: Pay panhandlers a few dollars to let him attach a glossy, green PokerFaceBook ad to their own signs, and drivers scanning the beggars’ rumpled, hand-lettered pleas would inevitably notice his.
Thus was born “Bumvertising,” a name Rogovy has trademarked, and a concept that has suddenly won him national, even international, attention.
And people say the American entrepeneurial spirit is dead!
Of course, we are quite confident that, given the large number of tofu-nibbling bleeding-heart bed-wetters in this city, there will be a large, mewling outcry. The librarian who blogs here, for instance, and spends every day working with homeless families, will probably be moved to a foul-mouthed tirade when he reads this story.
But in truth, young Rogovy is a shining example of the new Compassionate Conservatism that has swept this country since the Supreme Court thoughtfully placed Dear Leader in power five years ago. Expecting taxpayers and government programs to alleviate poverty and homelessness is soooo Old Europe. No, the way to lift the homeless off the streets is through the grandmotherly kindness of the Free Market. After all, if one advertisement nets our enterprising bum five dollars, then twenty advertisements would rake in 100 dollars! Heck, he could use the stickers to cover up holes in his clothing, thus relieving him (and us) of the financial burden of buying him some new ones! Glory!
At this juncture, our only obligation to this Raggedy Rockefeller is to lower his taxes, so that the big nasty gummint won’t take any of his hard-panhandled earnings to feed or clothe any other bums, thus denying them the self-empowering experience of panhandling while covered in advertisements!
If the aftermath of Hurricane Katrina has taught us anything, it’s that a humanitarian catastrophe is the best time to indulge in unfettered, predatory capitalism. It is more than our right to do so, it is in fact our religious obligation as conservative Christians. Because if Jesus said anything, it was “Every Man For Himself.”
Or something like that.