The First, Last, and Only Word on “Library 2.0″
05 Apr
Our take is that the time/effort/energy/bandwidth devoted to talking about what “Library 2.0” is or isn’t could be better used on something, uh, useful. “Library 2.0” is just a marketing buzzword. And, as further evidence that librarians suck at marketing, people pushing ideas which may or may not fall under anyone’s personal Library 2.0 umbrella don’t seem to realize that they hinder the reception of the concepts when they use the “Library 2.0” label. We suspect that a lot of folks see or hear the “Library 2.0” label (made even worse if “so-and-so gets it” is also part of the spiel), instantly turn their thoughts elsewhere, and the meat of the message turns to “blah-blah-blah.”
Amen to that. My fantastic judgement in paying no attention whatsoever to the “Library 2.0” debate is hererby affirmed.


